Press Releases are an effective way to distribute company news to your staff, clients and the Tank Terminal Industry in general. However, for companies who don’t have a dedicated press officer, this can be a time consuming job and often gets neglected. CRESCO Marketing can take care of the entire process.
Internal press releases keep your staff and clients informed of important company news. CRESCO can prepare and distribute internal press releases to your staff and clients using our Direct eMarketing software.
CRESCO can advise on what constitutes a newsworthy press release and provide suggestions to give it the best possible chance of being published in a Terminal Industry publication. We can even write it for you.
For press releases that are centred around new products / services / partnerships / acquisitions, you can broaden your outreach even further by sending your press release as a mailer to CRESCO’s list of Storage Industry contacts. We can transform your press release into an attractive HTML and send it directly to the inboxes of 40,000 Storage Industry professionals with our Direct eMarketing service.
Not only this but CRESCO can publish your press release to our popular LinkedIn Groups, post links to your press release on Social Media platforms, and (with permission) publish important news from our clients in our own News section.
Editorial features in industry publications are an effective way to reach potential new clients. As well as engaging the reader for a longer period of time than an advert, editorial features provide an unbiased portrayal of a company and its capabilities. The style of writing used for an editorial feature is very different to that of a press release and, consequently, the whole process can be time-consuming, involving lots of liaising with the publication’s editorial team. CRESCO can make it easy.
After establishing the basic factual / technical content of the editorial, CRESCO can take care of the entire process. We can book the editorial with the publication, prepare the written content, collect testimonials and quotes from cooperating companies and address any changes requested by the client or publication’s editorial team. With extensive experience in journalism and an excellent understanding of Storage Industry publications’ editorial requirements, CRESCO is able to write effective and engaging case studies, company profiles and features. Contact CRESCO for an example of our previous work.