For the first time since the TSA Conference & Exhibition began, the TSA has released video footage of the event including interviews from delegates and exhibitors. Cresco Marketing, the TSA’s official marketing agency, filmed and produced the videos to use as a marketing tool for the 2018 event.
Cresco Director, Francesca Quinn says, “We are always looking for ways to improve the reach of the TSA Conference & Exhibition and videos are a fantastic way to engage people. They’re also incredibly versatile; they can be used across social media, on a website, or even to add an interactive element to mailers.”
The series of three short videos aims to show prospective exhibitors and delegates the benefits of coming along to the event, which this year was attended by 400 people.
Some of Cresco’s marketing clients also feature – Colin Pittman of Advanced 3D Laser Solutions (ALS) and Julian Waumsley of Aquilar both provided testimonials as to why they exhibit at TSA. (ALS and Aquilar are also both members of Cresco’s Tank Storage Consortium. )
Cresco hopes to expand its use of video for both internal marketing and customer marketing going forward, and plans to invest into additional equipment for this purpose.