Effective branding is crucial to positive company representation. Often, the first impression a potential client forms is based around image; an eye-catching advert in a magazine or a memorable logo. It can also distinguish your company from its competitors. CRESCO enables comapanies to find the right ‘personality’ for their brand and achieve a quality end result.
Understanding your company’s target market is an essential first step in creating the perfect brand image. At CRESCO, our knowledge of the Storage Terminal Industry underpins every aspect of our work, giving us excellent insight into how best to target those working within it.
Branding is most effective when it is founded on a strong company identity. CRESCO can help companies establish their core values and translate these into visual branding that portrays those values to the industry.
Once you have established a great brand image it is important to use it consistently across all marketing. CRESCO help you to implement this by providing technical and creative support, ensuring that your company (and all business units within it) is presented as one strong and united brand.
Design elements play a significant branding role (company colours, fonts, and logo) but text can be equally important. Slogan, company mission statement, perfect English and general tone of literature are key in portraying a desired company image. The CRESCO team are always happy to proof-read literature, provide suggestions, and can even write your company literature for you.